Windows MarketPlace for Mobile: Will you shop there?

After much anticipation and amidst much fanfare, Microsoft unveiled its Windows MarketPlace for Mobile devices last Tuesday.  The Windows MarketPlace is now open for business for WM6.5 phones, with plans to make it accessible to WM6.0 and WM6.1 phones by the end of the year (NOTE: If you don’t want to wait, you can find a CAB file that can be installed to WM6.0 or WM6.1 phones at the XDA Developers forum).

Over the last year I’ve read numerous articles that discussed the Windows MarketPlace in regards to software developers, but I have not read any articles that discuss the MarketPlace in regards to end users like me!  To get a better understanding of the MarketPlace from an end user perspective I spent several hours reviewing the “MarketPlace for Mobile Customer Service Agreement,” the “Windows MarketPlace Frequently Asked Questions for Customers” and the “Windows MarketPlace Frequently Asked Questions for Developers” documents that are located on Microsoft’s website.

How the MarketPlace works

According to the Windows MarketPlace for Mobile Customer Service Agreement, “Applications made available through Windows Marketplace are licensed, not sold, to you.”  To license software through the MarketPlace, all you need is a Windows Live ID.  You can’t shop online from your computer just yet, but you can set up your billing preferences and view your purchase and billing history on the Windows MarketPlace website.  You can pay for software either with a credit card or by having charges applied to your mobile phone bill (if your mobile operator is set up to do this).  Online shopping from your computer will be offered sometime in the future.

Before you can license software you’ll be required to sign off on the Windows MarketPlace for Mobile Customer Service Agreement.

MarketPlace Mobile client

You can browse and purchase applications directly from your Windows phone through the Windows Mobile MarketPlace client.  After you open up the client, you will login to your Live ID.  Then you can browse available applications by selecting the “Showcase,” “Most popular,” or  “What’s new” options on the Home page.  Tapping the “View All” option (at the top right hand side of the screen) allows you to refine your search to paid, free, or the newest applications that have been added to the MarketPlace.

The mobile client also lets you browse by category, and you can manage applications you’ve licensed through the MarketPlace.

When you purchase a license to use an application, the application is downloaded and installed directly to your device from the MarketPlace.  If you remove an application or perform a hard reset, you can download and install the application again by opening the Marketplace client on your windows phone, and going to the My Applications page (see screenshot below on the right).

Tapping the Menu option on the lower right hand side of the screen allows you to return to the Home screen or to Search for specific applications.

The Marketplace Mobile client is touch friendly and easy to use. 

Licensing Applications

You can tap any application you see to learn more about it or to purchase and install it to your phone.  Applications are installed directly to the Windows phone’s main memory.

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Windows MarketPlace for Mobile does not issue or use activation codes (4).  Instead, applications are associated with your Windows Live ID account, are licensed to specific devices and can only be installed from the Windows MarketPlace.  You can install applications on up to five different devices at a time.  Activation and registration codes that have been purchased in other places are not supported in the Windows MarketPlace.

Trial Software, which are described as “limited functionality” versions of applications, will be available for free. (5)  This is different than most trial software that is downloaded from other places, where the software are fully functional versions that time out after some period of time.

Are the benefits compelling enough to get your business?

From an end-user perspective, the benefits of shopping at the MarketPlace include:

Convenience:  One-stop shopping for software from a Windows phone just doesn’t get any easier or faster than using the Mobile MarketPlace client. (well, it could be one-stop shopping once more developers get on board).

Secure Backup:  All applications that are purchased in the Marketplace are automatically backed up to your account and you can download and reinstall the software to your Windows phone, as needed. (6)

Microsoft certification:  All MarketPlace applications go through a rigorous certification process by Microsoft to ensure the best user experience on their Windows phones, and applications are backed by a simple return policy. (7)

Simple Refund Policy:  Credit card purchases come with a no-questions-asked refund policy as long as a refund is requested within 24 hours from time of purchase and you don’t ask for more than one refund a month. (8)

Will MarketPlace restrictions leave you cold?

I hold many personal reservations about my loss of control over applications that are purchased through the Marketplace.

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HTC TOUCH Windows mobile – Ruling the Heart of Millions

When talking about HTC only one thing comes to mind “Smart Mobility”, the company really keeps up to its words. HTC Corporation is a company famous for its smart mobile phones and often jumps out of the ordinary with innovative and latest designs and technology. Founded just about a decade back, the company has become has earned a renowned name in the market. The company has really worked hard and has been giving its best performance and products to the world. Additionally, the company is well known for its work with Microsoft on advertising and popularization of Windows OS based phones.

One such mobile phone by HTC is the HTC Touch phone ruling the hearts of millions with its gorgeous looks and numerous features. You can experience the new sensation by just taking it in your hands. With this handset, the internet explorer is in your hands 24×7. As it is equipped with Windows Mobile 6 Professional surfing the net, sending and receiving mails from Hotmail and Yahoo becomes easier and handy. Now chatting on the messenger, sending photos through Windows Live gets quick and off course it can be used anywhere and without any hassles.

This HTC Touch phone has something magical; you will always remember the first touch. The touch screen is so easy to use that even a child can use it and it provides with simple user interface. With the Touch FLO screen technology, HTC Touch boasts of quick dialing, web browsing and entertainment. This HTC Touch Mobile gives a new definition to mobile phones, as it opens a new world for its users, providing him with media, communication and social interaction.

The most remarkable feature of the HTC Touch phone is the memory and the various audio formats it supports. The special piece has a total internal memory of 128 MB, which can be extended up till 1GB, making it possible for you to store songs, movies, videos, etc. The audio formats supported by the Window Media Player are: AAC, AAC+, eAAC+, MP3, WMA, WAV, QCELP, MPEG4, AMR-VB, AMR-WBA and MIDI, making it possible for you to listen any song without worrying about the song format. The display screen of this HTC Touch Phone is big enough to give you a crystal clear views of whatever you see, be it the functions or videos. This HTC Touch phone has a 2.0MP CMOS color camera, which gives new dimensions to photography and cherishing special people and special moments.

This HTC mobile Phone model has specialized in making your life easy and simple and with the handset in your hand makes you stylish also. This mobile phone seamlessly brings your professional and personal near giving you relaxation and new edges to life.

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