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Which Cell Phone Is Smartest for Business?

Many businesses depend on mobile phones that also browse the Web, send and receive e-mail, and use other applications. But how do you choose between not only BlackBerry and iPhone, but Google’s Android, Windows Mobile, Palm Pre and others?

Smartphones are big for small business. In fact, many mobile workers now depend on these all-in-one digital Swiss Army Knives that offer support for third-party applications, messaging, Web browsing, GPS navigation, media playback, and photo and video capture.

Oh, and they make calls, too.

But there are a growing number of different platforms on the market — including BlackBerry, iPhone, Android, Windows Mobile, Palm Pre and others — therefore deciding which one is best for your small or mid-sized business could be an overwhelming endeavor. So we turned to a couple of tech experts to discuss what a mobile worker should look for in a smartphone platform.

The basics

Smartphones are an increasingly popular choice for business use, but regardless which of which operating system you go with, the handset must meet a few key minimum requirements, says Scott Steinberg, publisher of Digital Trends.

“Battery life and wireless coverage are two big ones,” says Steinberg, who is based in Atlanta. “Because of all of its features and integrated wireless radios, smartphones can consume a lot of power, and the last thing you need is to be on the road or at a trade show and there’s only one bar left.”

As for coverage areas, which can greatly affect call quality and data speeds, Steinberg suggests to do your research by visiting the websites for carriers — such as Verizon, T-Mobile, AT&T and Sprint — and click on the map that shows coverage areas. “Many people assume the smartphone will work the same everywhere in the U.S., and elsewhere, but this is simply not the case,” he explains. “It’s also not a bad idea to talk to colleagues or friends on that network to hear first-hand about coverage, as the last thing you need is to be on the road and you can’t access your e-mail from client about a cancelled appointment.”

Ted Schadler, vice president and principal analyst at Forrester Research, a Cambridge, Mass.-based technology research firm, says before deciding which smartphone to invest in, figure out what applications your business requires and if they’re supported by the platform. “The horizontal app is e-mail, of course, but after that you’ll need to list any other apps you’ll want to run,” says Schadler.  A small or mid-sized business “will also work out the cost per device, how many you need for your staff, the cost of the data plan, and any device management software or mobile middleware you might need.”

Consider being device agnostic

Schadler, who has just published a report entitled Technology Populism Fuels Mobile Collaboration: When IT Supports Personal Mobile Phones, Mobile Collaboration Ensues, says the trend is moving towards a “bring your own smartphone” practice. In a survey completed by more than 2,300 IT decision-makers in the U.S. and Europe, one in four are now supporting an employee’s personal mobile device — so long as the applications are platform-agnostic and meets the company’s security protocols. The gotta-have-it iPhone from Apple is the “big disruptor” for this paradigm shift, says Schadler.

Deciding which smartphone platform to go, however, might be dependent on the industry you’re in, adds Schadler. If you’re in regulated industry — such as health care, pharmaceutical, insurance, or financial services — you might have strict privacy requirements, such as protecting customer data, remote wiping of device if the smartphone is lost or stolen, and so on. “There are many, many different kinds of policies in these industries so you have to be careful about which phones you’re supporting to ensure they meet regulatory compliance,” says Schadler.

“If you want managed devices, you really only have one choice, which is BlackBerry,” adds Schadler, “as RIM supports more than 450 policies — but it’ll cost you a license fee per month, per user.” He adds, “Otherwise, Windows Mobile and iPhone are basically free if you’re running Exchange.”

Steinberg agrees with Schadler on the additional requirements for any smartphone consideration. Your priorities should be “security and privacy issues must be addressed, support for enterprise-level e-mail, and whether or not you easily sync your data with a PC,” he says. “And depending on what you need, access to the company’s Twitter or Facebook account while on the road might be important or GPS to find your way to a meeting or wireless or on-demand software purchases at an app store.”

Pros and cons

The following are a few thoughts on each of the major smartphone operating systems:

• BlackBerry

Pros: Reliable, fast and secure “push” e-mail; physical keyboard in most models; good battery life; supports multiple accounts.

Cons: Browser not the greatest; App World doesn’t offer great selection or intuitive interface.

• Windows Mobile

Pros: Supported by the broadest range of devices; Outlook and other Windows programs sync smoothly with a PC.

Cons: Interface and stability issues; fewer apps than most other smartphones.

• iPhone

Pros: Elegant and intuitive touch interface; more than 65,000 apps in App Store (many of which are free); great consumer device.

Cons: No physical keyboard is obstacle for many; battery life trails other smartphones; still no MMS support in U.S.

• Android

Pros: Powerful and versatile open-source operating system; seamless presentation and access of online Google apps; good user-interface.

Cons: Not a lot of supported devices or software; Android Market not as intuitive as Apple App Store.

• Palm webOS

Pros: Open-source operating system anyone can develop for; can support multiple apps open at once; offers both physical keyboard and touchscreen.

Cons: Unproven for business because newest OS; poor selection of software and only one device (Palm Pre).

As PCs, cell phones converge, Intel finds new rival

SAN FRANCISCO (MarketWatch) - As the market for personal computers has matured, Intel Corp. has moved into new battlegrounds for portable devices - bringing the semiconductor giant a roster of new rivals.

One of the main ones is ARM Holdings, a lesser known British technology company with a strong track record of designing low-cost, low-power chips for mobile phones.

The companies are likely to collide in a new market for portable computing devices that fall between laptop computers - a market Intel /quotes/comstock/15*!intc/quotes/nls/intc (INTC 18.71, -0.07, -0.37%) currently rules - and cell phones, which is ARM’s key market. Intel already has a strong foothold in this market with its Atom chip, which powers so-called netbooks. But a rush is on to develop new devices that can offer consumers the full computing power of PCs and the portability of a wireless phone.

“We have this hybrid market literally riding the line between the two,” analyst Dean McCarron of Mercury Research said in an interview. “All the ingredients for the collision are there.”

ARM /quotes/comstock/15*!armh/quotes/nls/armh (ARMH 6.25, +0.06, +0.97%) technology is used in millions of cell phones and other products made by companies, such as Samsung /quotes/comstock/11i!ssngy (SSNG.Y 185.67, +0.53, +0.29%) , Nokia /quotes/comstock/13*!nok/quotes/nls/nok (NOK 12.25, -0.10, -0.81%) and Palm /quotes/comstock/15*!palm/quotes/nls/palm (PALM 13.51, -0.03, -0.22%) .

On the other hand, Intel’s chips power the world’s most popular PCs made by such companies as Hewlett-Packard /quotes/comstock/13*!hpq/quotes/nls/hpq (HPQ 43.98, +0.15, +0.34%) and Dell Inc. /quotes/comstock/15*!dell/quotes/nls/dell (DELL 14.55, +0.10, +0.69%)

Intel and its allies have been pushing the netbook, the stripped down version of a notebook, and so-called MIDS, or mobile internet devices. Meanwhile, the wireless market has been moving toward smart phones such as the iPhone, BlackBerry and Palm Pre that offer Web surfing and email capabilities.

Power vs. consumption

It’s a collision where two factors could prove critical: A processor’s computing capability, and its appetite for electrical power. Intel is widely expected to have a huge advantage in performance, while ARM is seen as having the edge in power efficiency.

Bob Morris, ARM’s director of mobile computing, portrays Intel as being in a desperate position, saying the chipmaker has no choice but take on the new market because it now finds itself boxed in in the maturing PC market.

“Intel has to go after this market, as the PC market is not growing,” he said in an e-mail. “The growth market moving forward will be the mobile device market. We are closely approaching the point (if we are not there already) where people accessing the Internet from a mobile device will exceed those accessing it from a PC.”

Intel Spokesman Tom Beerman disputed that view, saying the company is moving into the new market because of opportunities in the changing cell phone market.

“Cell phones are becoming more PC-like,” he said. “There are more and more requirements for that device to be more PC-like. Our view is that Intel is very well suited to provide that technology.”

Not a household name

Despite the ubiquity of its technology, ARM, which is based in Cambridge, UK, is not a household name, like the Silicon Valley behemoth made famous by its slogan, “Intel Inside.”

“They’re very invisible,” Global Equities Research analyst Trip Chowdhry said in an interview. “You don’t see devices saying ‘ARM Inside,’ or ‘Powered by ARM.’ I don’t think they have the mass consumer awareness like Intel.”